Theo (aka Tai) creates content that combines his passions: fashion and video editing. Known as a pioneer of the iconic “Outfit Walk Challenge” and for his signature Fragrance series. Theo has built a reputation as one of Canada’s most creative fashion content creators. He strives to be a trendsetter in everything he creates, blending fashion, photography, storytelling, and high-level editing into content that consistently stands out online.

With his distinct style and cinematic editing approach, Theo has grown a community of more than 704.9 followers on TikTok and generated over 10 million views across his platforms. His work has led to collaborations with globally recognized brands including Off-White, Levi’s, Converse, Foot Locker, Nike, Tommy Hilfiger, Jo Malone, Calvin Klein, Nobis, and Aldo.

Theo’s editing skills also caught the attention of TikTok Canada, who selected him as an instructor for their Creator Class series. As part of the campaign, Tai was featured on a billboard outside Scotiabank Arena. He was also featured by Apple on the App Store in “Canada Creates – A Passion for Fashion,” where he shared the editing apps and creative process behind his content.

In addition, Theo was recognized by Essence as one of the “Top 20 Black Male Fashion Creators to Follow.” In 2026, Theo was included on TikTok’s Global Top 50 Discovery List - Innovators, further cementing his place as one of the platform’s rising fashion, fragrance and lifestyle voices.  

Theo continues to evolve his platforms through fragrance series, celebrity-inspired recreations, fashion-forward GRWM (Get Ready With Me) content, and lifestyle storytelling that showcases complete looks, accessories, and fragrances. His goal is simple: to inspire people to express themselves confidently through fashion, fragrance and creativity.